As a contractor, your daily to-do list is a mile long, and you probably don’t have a lot of time to devote to marketing your business.

That’s why ABC Supply offers the Freedom Programs, a collection of marketing templates, resources and advice, that help you more easily get the word out about your business in today’s fast-paced, competitive environment. These resources also free up your time, so you can focus on other parts of your company.

Here are five ways you can take advantage of ABC Supply’s Freedom Programs.

1. Reach Customers Directly Using Targeted Mailings

A well-planned direct mail program is one of the most effective ways to reach prospective and qualified homeowners. Targeted mailings also help you break through the clutter with a tailored message that solves a potential customer’s needs. By delivering targeted mailings to qualified households in a specific area, you get your name in front of the right prospects.

ABC Supply’s target mail program makes marketing your business simple by sending personalized postcards to owners of single-family homes. The targeted owners would have homes at least 10 years old and within a specified zip code or radius of the jobsite to ensure homes under warranties and renters wouldn’t be included.

Plus, ABC Supply provides the names and addresses of each homeowner who received your mailing, making follow-up efforts simple.

2. Promote Your Business 24/7 With Jobsite Marketing

Often the best potential customers are those living near your current jobsites. Jobsite marketing materials like targeted door hangers and on-site contractor job signs showcase your company’s presence in a specific area and let residents know about your services. Inexpensive yet professional, these materials put you in control of marketing distribution and help identify ideal prospective customers.

Has a storm recently hit your community? Use jobsite marketing to demonstrate the quality of your workmanship and let homeowners know your crew is already in the area, ready to help at a moment’s notice.

ABC Supply’s jobsite marketing program offers door hangers and easy-to-read job signs with various design styles, weather-resistant framing and a guaranteed two-week ship date, so you can get them out there quickly.

3. Reach Customers Online With a Contractor Website

With most of your potential customers searching for contractors online, having a website is a must for promoting your business and making key information easily accessible. Whether your site includes a full list of customer testimonials or a brief description of services with contact information, a website is a must for businesses in all industries, including professional contracting.

ABC Supply’s custom website program offers websites in a variety of styles that are fast to create and do not require any technical knowledge or design background. What’s more is that you can customize what you feature on your site, including testimonials, photo galleries and links to social media pages.

4. Leave an Impression by Branding Your Business

Maintaining a professional image can send a powerful message to both current and prospective customers. By consistently demonstrating professionalism, customers will see that you run a business they can rely on to deliver high-quality work.

ABC Supply’s professional image building program brings together trusted vendors to offer an extensive catalog of promotional items that can help get your company’s name out there. The program includes items like logos, custom clothing and designed business cards—all with a professional look.

5. Close More Sales by Offering In-Home Financing Options

Offering in-home financing is one way to close more sales and increase your business’s bottom line. By providing customers with financing options for projects, you give them more spending power to complete their home improvement goals and afford more services and products.

Together with Green Sky Credit, ABC Supply can help you offer financing options that are attractive to homeowners. The simple “apply and buy” model makes the process hassle-free for customers while saving you from extensive back-end project management.

Learn more about how you can use the ABC Supply Freedom Programs’ marketing tools to take your business to the next level.